Onlineability is delighted to announce a partnership with a new client – F2 racing driver Daniel McKenzie, whose website we will now be managing.
Daniel is competing this year in the Formula Two championship, a single-seater series that visits some of Europe’s top racing venues as well as offering its most successful drivers tests in Formula One and GP2 machinery.
His website currently contains an interesting and comprehensive archive of race reports and photo galleries, and he has commissioned Onlineability to refresh its appearance and design an architecture to make the information easier to access.
A promising schoolboy footballer, Daniel switched to motorsport after a career-ending injury forced a re-assessment of his future. After cutting his teeth in karting, Formula BMW UK and Formula Renault 2.0, he graduated to the National class of British Formula Three, where he was champion in 2009.
He moved up to British F3’s International class for 2010, when he scored two victories and was the only member of the field to finish all 30 races that season, before competing in the Formula Renault 3.5 Series for 2011 – speaking to Onlineability’s motorsport website Brits on Pole before the season began.
Daniel said: “A motorsport lifestyle is pretty busy and the media side of it is very important, so it’s good to have confidence that the online and social media sides of my career are under control.
“It’s good to be working with a business you can have a personal relationship with – Onlineability is a smart little British business and I feel like I’m being looked after by them.”
Onlineability director Andy Darley said: “Motorsport is particularly close to our hearts and we are very pleased to be working with Daniel and assisting him with race reports and his website during his 2012 Formula 2 season.
“Racing drivers operate as small businesses and it’s essential they get the basics, such as publicity, communicating with fans and a consistent message to sponsors, sorted out as early in their careers as possible. This means that a well-run website is an essential.
“We are very much looking forward to working with Daniel and we wish him all the best for the rest of the year.”