Onlineability is working with Sam Bird in 2010

Sam is one of the most exciting up-and-coming talents in British motorsport, competing during 2010 in the GP2 series that supports Formula One.

Our brief on taking over management of Sam’s site on behalf of his management company CJ Motorsport was to provide an update to his existing design that reflected his needs for the 2010 season.

We did this with new photography and branding that recalls the livery of his new team, GP2 front-runners ART Grand Prix, as well as integrating a regular podcast feature.

The site, which also carries frequent image updates and reports of Sam’s race performances, should provide an essential resource for fans who want to keep up with his career.

Onlineability director Andy Darley said: “Sam’s site is one of the best designs for a racing driver out there and we are really delighted to be working on it with CJ Motorsport.

“The challenge of this project was to keep the elements that work so well already while making sure it still reflected the needs of Sam, his team, his sponsors and his fans.

“I’m pleased with what we’ve been able to do and hope that it will prove to be a must-visit destination for race fans this year.”

Sam Bird at Sakhir Circuit, Bahrain. Credit: Bridgestone

Onlineability, the Hertfordshire-based communications agency that powers the highly-regarded Brits on Pole motorsport site, will be working in 2010 to keep Sam’s website updated as he takes to tracks around Europe as part of the prestigious GP2 series. Visit the website here.

Sam’s early career saw him race in a number of well-regarded junior open-wheel series including Formula Renault UK and British F3 International with top team Carlin, as well as qualifying on the front row for the Macau Grand Prix, Formula Three’s all-star race.

In 2008-09 he graduated to Formula 3 Euro Series as well as testing with the Williams F1 team. He is now driving for reigning GP2 Series champions ART Grand Prix alongside Jules Bianchi, recently signed to Ferrari’s driver development programme.

One of a clutch of young Brits driving in GP2 after a spell during which little home-grown talent featured in the series, he is currently a bright prospect to follow drivers like Nico Rosberg, Lewis Hamilton, Timo Glock and Nico Hulkenberg into Formula One.

The GP2 series was set up in 2005 to provide an affordable training ground for talented young drivers wanting to make a career in Formula One. So far four of its five champions and numerous runners-up have made the step up.

The series races at all the European grands prix giving its drivers a chance to show off their abilities in front of the sport’s movers and shakers on classic tracks such as Monaco, Silverstone, the Nurburgring and Spa-Francorchamps.

Onlineability director Andy Darley said: “After two years of writing about motorsport and the careers of British drivers at BritsOnPole.com, it’s a trememdous thrill to be able to announce this partnership with Sam Bird.

“Talent is only half the battle for young drivers. To be able to market themselves to fans and potential sponsors is crucial, and this is where having an engaging and up-to-date website comes in.

“Sam already has one of the best-looking websites on the grid. Our aim, now we are responsible for its maintenance, is to ensure it’s similiarly on pole position for quality of content, speed of updating and ease of use.”

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