This year the site, which follows the fates of British drivers in all forms of open-wheel racing including Formula One and its feeder series GP2, the World Cup of Motorsport (A1GP) and the American IRL series, has been experimenting with lap-by-lap updates during grands prix – a process known as live blogging.

This has won it plenty of new readers and has greatly expanded the range of coverage that it has to offer. And, as a result of the increased interest, these posts will now be on offer as a free ebook at the season’s end.

Onlineability director Lisa Hutchins said: “Brits on Pole has been a great opportunity for us to try out all kinds of tools such as contextual advertising, optimisation techniques and traffic-building strategies – as well as being enormous fun to do.

“We hope that, while offering readers an entertaining and well-written motorsport blog that we enjoy working on, we can also develop and hone our skills in a key area of our business.”

* The Brits on Pole ebook will be issued at the conclusion of this year’s Formula One season after the Brazilian Grand Prix at Interlagos on November 2. If you want to receive it, drop us a line via our contact form.