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Onlineability launches cricketing blog
15/06/08: Hertfordshire-based web design and content agency Onlineability has just added another blog to its portfolio.
The Nurdler takes its name from a cricketing phrase meaning to carefully nudge the ball past fielders to score individual runs. It aims to take a lighter look at the game in all its forms.
The blog makes its debut at a key time for cricket fans as the meteoric rise of the short-form game known as Twenty20, in which each side is limited to 20 overs and games are complete in three hours, calls the future of longer-form games into question.
The Nurdler aims to build on the success of Brits on Pole, the increasingly successful motorsport site run by Onlineability directors Andy Darley and Lisa Hutchins for the past 18 months
Lisa said: "We greatly enjoy following cricket - but the challenge in blogging about the sport is that its audience tends to be unusually well-informed and opinionated. Before launching this new blog we had to be sure that we had something new and worthwhile to offer.
"We intend to concentrate at the beginning on bringing readers a round-up of the best news and quotes from the cricketing world - and, so far, we're certainly finding no shortage of material, especially given the recent avalanche of publicity for various Twenty20 series and games.
"Over the next few months we'll be working on building up the site's content and developing an audience - and we will welcome our readers' views on what we ought to be covering, so do drop us a line using our contact form if you have a comment."
* If you use a feed reader such as Bloglines or Google Reader to keep up with your favourite blogs then you might like to subscribe to The Nurdler. Just follow this link to add it to your regular reading list.