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	<title>Onlineability &#187; Events and happenings</title>
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	<link>http://www.onlineability.net</link>
	<description>We do words and websites</description>
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		<title>Onlineability commissioned to produce National Libraries Day website</title>
		<link>http://www.onlineability.net/2011-12-21-onlineability-commissioned-to-produce-national-libraries-day-website</link>
		<comments>http://www.onlineability.net/2011-12-21-onlineability-commissioned-to-produce-national-libraries-day-website#comments</comments>
		<pubDate>Wed, 21 Dec 2011 18:14:55 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Things we've done]]></category>
		<category><![CDATA[BuddyPress]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[National Libraries Day]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=2037</guid>
		<description><![CDATA[We're very proud here at Onlineability to unveil our latest web project - producing a website for the National Libraries Day event on February 4 2012.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re very proud here at Onlineability to unveil our latest web project &#8211; producing a website for the National Libraries Day event on February 4 2012.</p>
<div id="attachment_2038" class="wp-caption alignright" style="width: 310px"><a href="http://www.nationallibrariesday.org.uk"><img src="http://www.onlineability.net/wp-content/uploads/2011/12/nld12-300x170.png" alt="Front page of the National Libraries Day website" title="Front page of the National Libraries Day website" width="300" height="170" class="size-medium wp-image-2038" /></a><p class="wp-caption-text">Visit the National Libraries Day website here</p></div>
<p>National Libraries Day is a day devoted to promoting the work of libraries in all sectors, including public, school, academic, business or special collections, as well as being a nationwide celebration of libraries, librarians and library staff.</p>
<p>It is backed by a host of national organisations including the Chartered Institute for Library and Information Professionals, the National Literacy Trust, the Reading Agency, the Women&#8217;s Institute and the School Library Association.</p>
<p>Our brief was to produce a strong call to action &#8211; a site that would encourage people to organise and join in with local events as well as sharing details of National Library Day through as many social media channels as possible. </p>
<p>It needed to be colourful and engaging with lots of clear signposts showing how people could get involved. The finished site therefore includes a range of interactive features including integration with Twitter and Facebook, a Google map for people to add their events and find out what&#8217;s happening near them as well as dedicated YouTube and Flickr pages.</p>
<p>It also uses the BuddyPress community platform to add features such as groups, forums and a way for users to make friends and keep track of their activity.</p>
<p>Onlineability director Lisa Hutchins said: &#8220;National Libraries Day is an event very close to our hearts. As people working in an information profession ourselves we know just how under-appreciated librarians and library staff can be.</p>
<p>&#8220;They do magnificent work helping people get the information and resources they need and, very often, their work is so seamless and efficient that people don&#8217;t notice just how important a contribution they make.</p>
<p>&#8220;If we forget to appreciate our libraries and library staff we will lose them. That would be a tragedy for communities all around the UK and so we&#8217;re very proud to have been asked to build the National Libraries Day website.&#8221;</p>
<p>&#8226; If you&#8217;re a library user in North Herts or Stevenage, don&#8217;t forget to check out <a href="http://www.weheartlibraries.org.uk" title="We Heart Libraries - for people who love libraries in North Herts and Stevenage" target="_blank">We Heart Libraries</a>, a campaign to celebrate and champion the public libraries in our area.</p>
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		<title>Onlineability team to tackle immersive writing challenge</title>
		<link>http://www.onlineability.net/2011-10-11-onlineability-team-to-tackle-immersive-writing-challenge</link>
		<comments>http://www.onlineability.net/2011-10-11-onlineability-team-to-tackle-immersive-writing-challenge#comments</comments>
		<pubDate>Tue, 11 Oct 2011 15:43:44 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Things we've done]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1943</guid>
		<description><![CDATA[A competition being run this autumn by writing agency Circalit in partnership with the BBC is providing a great opportunity for the Onlineability team to get creative in an emerging entertainment field.]]></description>
			<content:encoded><![CDATA[<p>A competition being run this autumn by writing agency <a href="http://www.circalit.com/projects/competitions/immersive" title="Circalit: Immersive Writing Lab competition" target="_blank">Circalit</a> in partnership with the BBC is providing a great opportunity for the Onlineability team to get creative in an emerging entertainment field.</p>
<p><a href="http://www.bbc.co.uk/writersroom/opportunity/immersive_writing_lab_2011.shtml" title="BBC Writers' Room: Immersive Writing Lab competition" target="_blank">The Immersive Writing Lab competition</a> aims to attract writers who can create a storyworld &#8211; described as a setting big and encompassing enough to allow the audience to get totally lost and absorbed in it. Popular examples given by the organisers include the films <em>The Matrix</em> and <em>Star Wars</em>, popular TV shows <em>Lost</em> and <em>Doctor Who</em> and comic book publisher Marvel&#8217;s story universe.</p>
<p>The winner will see their storyworld developed with a £6,000 fund by <a href="http://www.portalentertainment.co.uk/" title="Portal Entertainment website" target="_blank">Portal Entertainment</a>, a cross-platform production outfit that has worked on <em>Doctor Who</em>. And five runners-up will have their work reviewed by Sarah Clay, Executive Multiplatform Producer at the BBC, whose work includes <em>Becoming Human</em>, <em>E20</em> and <em>Waterloo Reunited</em>. </p>
<p>The competition involves working through a series of exercises in order to produce, polish and prepare a story treatment for submission, the challenge that Onlineability directors Lisa Hutchins and Andy Darley are now taking on with their own entry.</p>
<p><em>Update: We got there! You can <a href="http://www.circalit.com/onlineability/projects/aquarius-dawn-an-immersive-writing-competition-entry-from-onlineability/" title="Circalit: Immersive Writing Competition Entry From Onlineability" target="_blank">view our entry on the Circalit site here</a>.</em></p>
<p>Lisa said: &#8220;As soon as we saw this competition was in the offing we knew it was for us. Much of our day-to-day work involves factual writing with strict constraints &#8211; so we both love to tackle something a bit more imaginative and genre-busting from time to time. </p>
<p>&#8220;We&#8217;ve had some great experiences with alternate reality and other kinds of gaming, so this feels made for us. I&#8217;m not sure if we&#8217;ll hit the target this time but it&#8217;s a fantastic opportunity to stretch our boundaries and have some fun doing it. </p>
<p>&#8220;If we can come up with a really compelling and exciting storyworld idea in the process, I will be delighted.&#8221;</p>
<p>There are still more than five weeks to the competition deadline &#8211; so, if you also have a head full of ideas and a bit of spare time, and you fancy a crack at it yourself, use the links above to find out more.</p>
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		<title>Lisa and Andy launch We Heart Libraries</title>
		<link>http://www.onlineability.net/2011-10-11-lisa-and-andy-launch-we-heart-libraries</link>
		<comments>http://www.onlineability.net/2011-10-11-lisa-and-andy-launch-we-heart-libraries#comments</comments>
		<pubDate>Tue, 11 Oct 2011 12:10:31 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Things we've done]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[voluntary sector]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1904</guid>
		<description><![CDATA[Regular readers of this blog will know that, if there's one thing we care about very much here at Onlineability, it's that people should have good access to the information they need to make decisions and live their lives well. ]]></description>
			<content:encoded><![CDATA[<p>Regular readers of this blog will know that, if there&#8217;s one thing we care about very much here at Onlineability, it&#8217;s that people should have good access to the information they need to make decisions and live their lives well. </p>
<p>Whether that&#8217;s a website that&#8217;s clear and easy to use or proper access to a local library service, it all comes down to the same things &#8211; accessibility, being user-centred and available when people need it, in ways that they find convenient.</p>
<div id="attachment_1858" class="wp-caption alignright" style="width: 421px"><a href="http://www.weheartlibraries.org.uk" target="_blank" title="We Heart Libraries website"><img src="http://www.onlineability.net/wp-content/uploads/2009/06/whl.png" alt="The We Heart Libraries community site" title="The We Heart Libraries community site" width="411" height="330" class="size-full wp-image-1858" border ="0" /></a><p class="wp-caption-text">The We Heart Libraries community site</p></div>
<p>Libraries in the UK are in a lot of trouble right now. Austerity measures have meant less money available for local government and some councils are making huge cuts to their services including closing down branches, cutting mobile rounds or replacing paid staff with volunteers.</p>
<p>Here in Hertfordshire no branches have been closed but opening hours have been cut by a third and Hertfordshire County Council is now exploring ways that voluntary and community organisations can get more involved with the service.</p>
<p>Trouble is, we believe that library cuts are a false economy. You might think of a library as a place to go to borrow books or read newspapers, or maybe to get Internet access, but these days it is so much more. </p>
<p>Libraries provide services that underpin our communities &#8211; whether it is information for entrepreneurs and would-be business owners, support for parents, learners and educators, or advice on how to deal with the many different problems that life throws up before they get out of hand.</p>
<p>And that&#8217;s without everything they do to make people&#8217;s lives richer &#8211; by helping them pursue interests, enjoy their leisure, get more involved with their communities or take part in arts, literary or cultural events. </p>
<p>We think that cutting access to libraries will simply mean that calls on other public and voluntary services will become more acute and put them to more stress and expense. And, because we think it is really important that someone is speaking up for libraries locally, we decided to do just that.</p>
<p>Accordingly, we&#8217;ve built the <a href="http://www.weheartlibraries.org.uk" title="We Heart Libraries website" target="_blank">We Heart Libraries</a> website with the aim of celebrating everything that&#8217;s great about libraries in North Herts and Stevenage &#8211; and championing them in times of trouble. This isn&#8217;t a project of the company but a separate, voluntary cause that we&#8217;re supporting because we think it&#8217;s really important and worthwhile. </p>
<p>Onlineability director Andy Darley said of the project: “I grew up in Hitchin and the library was like a second home to me. As a child it was a place of magic and wonder, and it really matters to me that people all across our area – whatever their ages or backgrounds – should have the same opportunities I had.</p>
<p>“Libraries are more than just buildings with books in them. Their combination of resources, facilities and highly-trained staff mean they can act as a hub for a whole town or district. By spreading knowledge, culture and information, a strong library network builds a strong community.”</p>
<p>So, why not pop along, take a look and even sign up to start helping campaign for our local libraries. We&#8217;ll be needing all the support we can get to make a big splash for National Libraries Day on February 4. We hope you will join us.</p>
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		<title>Superleague success for Duncan Tappy</title>
		<link>http://www.onlineability.net/2011-06-07-superleague-success-for-duncan-tappy</link>
		<comments>http://www.onlineability.net/2011-06-07-superleague-success-for-duncan-tappy#comments</comments>
		<pubDate>Tue, 07 Jun 2011 11:29:24 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Duncan Tappy]]></category>
		<category><![CDATA[Formula One]]></category>
		<category><![CDATA[GP2]]></category>
		<category><![CDATA[racing]]></category>
		<category><![CDATA[Sam Bird]]></category>
		<category><![CDATA[Superleague Formula]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1749</guid>
		<description><![CDATA[We were delighted this weekend after Duncan Tappy, whose website we look after, scored a victory in the first Superleague Formula race of the season and found himself leading the championship as a result. Duncan, who hails from West Ewell in Surrey, got a last-minute call-up to the football-themed series in which he has raced [...]]]></description>
			<content:encoded><![CDATA[<p>We were delighted this weekend after Duncan Tappy, whose website we look after, scored a victory in the first Superleague Formula race of the season and found himself leading the championship as a result. </p>
<p>Duncan, who hails from West Ewell in Surrey, got a last-minute call-up to the football-themed series in which he has raced several times before. He was asked to take charge of its Japan-branded car and to jump into the cockpit at the Assen circuit in the Netherlands without even having the benefit of a full practice session &#8211; the ability to do this is an essential skill for drivers these days. </p>
<p>This led him to qualify close to the back of the grid, however he was able to get the car up to seventh in the first race and then, starting race two in seventh on new tyres, to reach the top step of the podium.</p>
<p>It was a well-deserved victory for Duncan, who has had a wide-ranging career in open-wheel racing, taking in Formula Renault UK, World Series by Renault, Indy Lights and Superleague Formula, as well as being a finalist in the prestigious McLaren Autosport BRDC Young Driver award. </p>
<p>You can read the full story of the weekend <a href="http://www.duncantappy.com/duncan-tappy-back-on-top-step-and-leading-superleague-series-post1280" target="_blank" title="Duncan Tappy: Duncan back on top step and leading superleague series">on Duncan&#8217;s website here</a>.</p>
<p>And it&#8217;s not only Duncan &#8211; Onlineability client Sam Bird is also at the top of his championship, the prestigious GP2 formula, where he shares the lead with the highly-rated Romain Grosjean after six races.</p>
<p>Sam is holding is own among a group of five or six drivers with a real prospect of winning the title, and he also took part in the Formula One  young driver test with Mercedes during the off-season. </p>
<p>With 12 more races taking place on six more race weekends between now and the final event, to be held at Italy&#8217;s Monza circuit in September, we&#8217;re on the edge of our seats!</p>
<p>Find out more about Sam <a href="http://www.sambird.com/" target="_blank" title="Sam Bird's website">on his website here</a>, or <a href="http://www.gp2series.com/" target="_blank" title="GP2 Series website">learn about GP2 here</a>. </p>
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		<title>Why limiting access to libraries is a very bad idea</title>
		<link>http://www.onlineability.net/2011-02-11-why-limiting-access-to-libraries-is-a-very-bad-idea</link>
		<comments>http://www.onlineability.net/2011-02-11-why-limiting-access-to-libraries-is-a-very-bad-idea#comments</comments>
		<pubDate>Fri, 11 Feb 2011 17:39:08 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[libraries]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1693</guid>
		<description><![CDATA[A lot of our time and energy is going at the moment on the campaign to defend local and nationwide library services against swingeing local authority cuts that threaten the basis of the entire institution in the UK. But why do we care about this in the first place?]]></description>
			<content:encoded><![CDATA[<p>A lot of our time and energy is going at the moment on the campaign to defend local and nationwide library services against swingeing local authority cuts that threaten the basis of the entire institution in the UK. Here in Hertfordshire we can regard ourselves as lucky, to the limited extent that the county council has decided not to close any branches, and has indicated an encouraging willingness to reconsider opening hours if and when its funding position improves. It has also somewhat shielded the less-affluent town of Stevenage.</p>
<p>However, elsewhere in the north of the county, we are still seeing our library opening hours cut by nearly half &#8211; which is a tragedy for all those people who rely on them. This is, clearly, a much better situation than that faced in places where local authorities are threatening up to three quarters of branches. But this is not a situation where our victory would mean someone else&#8217;s loss, and we are still seeing a drastic and avoidable reduction in one of our most important community services.</p>
<p>The real battles being fought in this war are the ones to overcome some of the preconceptions that people have about libraries and the people that work in them &#8211; and to make the case for the absolutely crucial role of the information professional in modern society. Why do we at Onlineability care, and why do we take the time to do it on our blog? Because we are these information professionals. Everything we do in our working lives is about encouraging good access to good information. Thus, although we have no clients in the library sector or any direct financial stake in it, the libraries debate is right at the heart of what we do. We are absolutely convinced that the skills of people who can curate information, and assist people towards finding reliable facts, or helpful and informed commentary, is the future of information architecture, librarianship and website development as these professions converge over the next couple of decades.</p>
<p>One popular claim is that libraries are some kind of profligate publicly-funded indulgence for the middle classes. Not so. Simply pop along to Stevenage Central or Luton Central if you want to subject this proposition to an empirical test. Leaving aside the basic illogicality of the claim (because presumably if a library serves a predominantly middle- or working-class area, then surely its users will simply reflect its overall demographics) it is a fact that libraries provide a lifeline to the less well-off. Free picture books, reading books and activities for the kids. Facilities if you&#8217;re looking for a job. Internet access with a better connection than the one you might be able to afford at home &#8211; if you can afford one at all. Information on your rights. Friendly faces. Help. And &#8211; perhaps most importantly of all &#8211; a welcome in a place where you don&#8217;t have to spend money to belong. </p>
<p>The author Philip Pullman gets this absolutely right in <a href="http://falseeconomy.org.uk/blog/save-oxfordshire-libraries-speech-philip-pullman" target="_blank" title="False Economy: Leave the libraries alone, you don't understand their value">his must-read speech on the subject</a>. He says: &#8220;But one of the few things that make life bearable for the young mother in [a disadvantaged] community at the moment is a weekly story session in the local library, the one just down the road. She can go there with the toddler and the baby and sit in the warmth, in a place that’s clean and safe and friendly, a place that makes her and the children welcome.&#8221; But do check out the whole speech, because it&#8217;s as good a manifesto for libraries, and communities, and culture, and all the other things that make life worth living as you will ever read.</p>
<p>Another objection is that libraries exist in a sort of bubble dating back to the 1950s. The people citing this have not been into a branch recently themselves, if ever, and are therefore labouring under the misapprehension that they would be greeted by a stern lady with a her hair in bun and horn-rimmed glasses going: &#8220;Sssh!&#8221; They picture shelves of dusty old books and not much more and they claim that people evince a kind of nostalgia for the places that is reminiscent of Woolworths &#8211; they want to see it on the high street but don&#8217;t actually want to shop there. </p>
<p>Wrong, and wrong again. Libraries have a lot of books, and a lot of those are popular fiction &#8211; let&#8217;s not be too snobbish about that, either. But they also have quite a lot of 21st-century innovations, for example being able to negotiate ebook agreements with publishers that are arguably more advantageous than we can achieve as individual consumers. For instance, I worry about ebooks. If I buy an electronic copy of a book, will I be able to use it on more than one platform or device? Can I legally make a back-up, or pass it on to a friend? Is there some other restriction on how I can use it that I might fall foul of without even knowing about? Is it crippled with digital rights management (DRM) software that means I would be better off with a paper copy about which I understand exactly what I have bought and what that entitles me to do? </p>
<p>But if I borrow an ebook from a library, none of that is my problem. I borrow it, read it and enjoy the level of access and commitment that I would with any other form of library borrowing. That&#8217;s something I find very valuable. Also, the possession of a UK library card entitles me, for example, to access to the subscriber-only online edition of the Oxford English Dictionary, and there are many other journals and subscription services available depending on the agreements negotiated by different local authorities. All these issues are right up at the forefront of the information revolution that we&#8217;ve been living through for the last decade and more.</p>
<p>Libraries are central to their communities. For example, you may have noticed that public space is becoming a bit of an endangered species. These days you might find your local town centre patrolled by security guards who have views on what you can and can&#8217;t do there and who aren&#8217;t answerable to the same clear rules as police officers are. Also, the government is currently engaged on a project to sell the nation&#8217;s publicly-owned forests and woodlands to private owners with the likely consequence that public access to an important recreational facility will be severely limited. There has, in fact, been a very effective move by right-leaning, market-minded types over the last couple of decades to try to portray public space and public services of these kinds as places and services of last resort. </p>
<p>Therefore, if you visit the library instead of a swish bookshop with a caf&eacute;, take public transport instead of using a car, rent from a housing association instead of taking on a mortgage that stretches your finances to the limit, or visit a local authority leisure centre instead of paying for a swanky gym, you are portrayed as a loser, or a selfish individual who expects the state to subsidise them. We need to recognise both these stereotypes for the propaganda that they are and start loudly championing our public services again. Not least because the notion of public space &#8211; the place where we meet people who are different from us, and learn that actually our differences are mostly exaggerated &#8211; is crucial to the formation of communities. Public libraries are a big component of that public space and we should be fighting tooth and claw to defend them.</p>
<p>Limiting access to libraries is also a very bad idea for local authorities however superficially appealing the chance to make spending cuts might seem &#8211; and here&#8217;s why. Learning and communities &#8211; two things at the heart of what councils are about, and also a pretty good working definition of the underpinnings of libraries. They are almost always housed in accessible town-centre facilities and staffed by knowledgeable, friendly, IT-literate people who understand how to work with information and who generally have excellent customer service training. Councils should be leveraging all this as an advertisement and delivery point for their services, not trying to keep the public away from them. </p>
<p>As information professionals, it&#8217;s arguable that we have all been very bad at telling people about what we do. Certainly this is true in web development, with people understanding the role of the coder and the designer but not realising the importance of the professional building a sound structure, navigation and labelling system from the outset, one that is based on an intelligent assessment of what the site&#8217;s prospective users actually want and need. This whole libraries debate has reminded us at Onlineability that it&#8217;s time for our profession to start blowing its trumpets very loudly. In an information age, the skills of the information professional are invaluable. People are going to start hearing a lot more about us all. </p>
<p>&#8226; Find out more about standing up for library services by visiting the campaign website <a href="http://www.voicesforthelibrary.org.uk/" target="_blank" title="Voices For The Library website">Voices For The Library.</a></p>
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		<title>Online Information 2010: a small-business perspective</title>
		<link>http://www.onlineability.net/2010-12-07-online-information-2010-a-small-business-perspective</link>
		<comments>http://www.onlineability.net/2010-12-07-online-information-2010-a-small-business-perspective#comments</comments>
		<pubDate>Tue, 07 Dec 2010 19:39:57 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Web hints and tips]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[CPD]]></category>
		<category><![CDATA[information professionals]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[Online Information 2010]]></category>
		<category><![CDATA[professional development]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1580</guid>
		<description><![CDATA[As every information professional who hasn't just given up on this frigid winter season and gone into hibernation with a tin of Roses and a bottle of sloe gin will tell you, London has just played host to one of the biggest meet-ups in the industry - <a href="http://www.online-information.co.uk/index.html" target="_blank" title="Online Information conference and exhibition website">Online Information 2010</a>. We went along - and this is what we did there.]]></description>
			<content:encoded><![CDATA[<p>As every information professional who hasn&#8217;t just given up on this frigid winter season and gone into hibernation with a tin of Roses and a bottle of sloe gin will tell you, London has just played host to one of the biggest meet-ups in the industry &#8211; <a href="http://www.online-information.co.uk/index.html" target="_blank" title="Online Information conference and exhibition website">Online Information 2010</a>.</p>
<p>This conference and its associated exhibition is designed to bring together people from a vast number of disciplines, from library management, epublishing and web development to search engine optimisation, content resources and social media.</p>
<p>Held at Kensington Olympia, the conference attracted people from around the world who somehow managed to get to the venue despite a London Underground strike the evening before and the apparent work-to-rule of <a href="http://en.wikipedia.org/wiki/Gulf_stream" target="_blank" title="Wikipedia:<br />
Gulf Stream">the Gulf Stream</a> turning London into a fine approximation of <a href="http://wikitravel.org/en/Longyearbyen" target="_blank" title="Wikitravel: Longyearbyen">Longyearbyen</a>.</p>
<p>The conference is priced at a level that reveals that freelancers and small businesses like ours are really not envisaged as the target audience. For an organisation sending one or two delegates the prices ranged from £617 to £793 per person depending on how early you booked, although there were discounts for subsequent bookings from the same organisation. </p>
<p>There was plenty on the programme we could have benefited from; a key feature of the information industry is its extreme flexibility which means people who adopt all kinds of working structures may find themselves involved in all manner of projects from the very small and focused to implementing the extremely large enterprise-level solution. It is certainly not just employees in big companies or public-sector organisations working at the cutting edge.</p>
<p>However, while the conference was in all honesty priced well out of our range, attendance at the associated exhibition was free, providing a very welcome way for professionals working at our level to benefit from the event. </p>
<p>It provided a packed timetable of seminars and speakers over three days. Business considerations meant that taking more than one day out for an event like this was a luxury so we chose to attend on day one, because there was more than enough on offer for each of us to pursue our particular interests, and for the simple reason that everyone is always at their most engaged and enthusiastic on the first day of an event like this.</p>
<p>Our major reason for attending was undoubtedly professional development. While networking is always a feature of such events, so many people are at it, and your time for meaningful conversations is often so limited, that any contacts you do make or refresh are usually a welcome bonus rather than a reason for attending in their own right.</p>
<p>Several of our areas of interest were represented &#8211; content management and social media marketing, which is closely involved with the day-to-day running of our business, and library management, which is of interest to the member of our team that is shortly embarking on a masters degree in information and library management.</p>
<p>The rest of this blog post will be taken up with the seminars we attended. A second blog post will follow with the ones not covered here along with our list of organisations well worth meeting. </p>
<p>So, here&#8217;s how we spent our day:</p>
<dl>
<dt>Making money from online conversation &#8211; Andy North, Online Media Consultant, <a href="http://www.siftgroups.com/" target="_blank" title="SIFT Groups">SIFT Groups</a></dt>
<dd>A useful briefing on some ways of thinking past banner advertising and onto other more effective ways of monetising a website, in this case by providing market intelligence to interested parties through leveraging a community of users. The example given was fortuitous &#8211; a closed group for professionals who would welcome the privacy of a login-only environment and the filters so conspicuously absent from most social networks. The trick of this approach is offering people something they can only get by joining &#8211; and then treating them with the utmost respect once they have. But the method was definitely promising, and the talk insightful. </dd>
<dt>The Digital Library Licensing Service: Providing online resources to public libraries in England &#8211; Ben Taplin, Licensing Manager, <a href="http://www.jisc-collections.ac.uk/" target="_blank" title="JISC collections">JISC collections</a></dt>
<dd>This was chosen for the insight it could give into the way that public libraries are adapting to the digital revolution, and also for a guide to industry practice. The speaker gave an engaging explanation of how using <a href="http://www.jisc-collections.ac.uk/Help-and-information/How-Model-Licences-work/" target="_blank" title="JISC Collections: How model licences work">model content licences</a> could provide a means of giving libraries enhanced buying power and the ability to negotiate the terms they need, and also how the movement of academic journals into the online world may help develop good practice for ebooks. More information is available at <a href="http://www.librarylicensing.org/" target="_blank" title="Digital Library Licensing Service website">http://www.librarylicensing.org</a></dd>
<dt>Fight Cuts With Stats: How to prove your value and survive &#8211; Penny Bailey, Managing Director, <a href="http://www.baileysolutions.co.uk/" target="_blank" title="Bailey Solutions Ltd website">Bailey Solutions Ltd</a></dt>
<dd>This timely talk focused on the issue of the library enquiry desk &#8211; how, in the most extreme library cuts in our lifetime, do managers and librarians justify their staff and the work they do? The speaker suggested some ways of using software for collecting and recording statistics and demographic information from such activities. This was interesting both from a library practice perspective and also with wider applications to information practitioners. Our work so often goes unrecognised, and this is especially true if it involves improving usability, which means that if you&#8217;ve done it right your input is invisible.</dd>
<dt>Career Development Talk: Transitioning from employee to business owner &#8211; Margaret King, President, <a href="http://aiip.org/" target="_blank" title="Association of Independent Information Professionals website">Association of Independent Information Professionals</a></dt>
<dd>Having been business owners for more than a decade already, this might not seem the most obvious choice of seminar to attend. But it was a feel-good reiteration of some important points that all of us self-employed information professionals can do with reminding of from time to time &#8211; such as the need to know your market and your customer, keep on top of the paperwork and network with other like-minded folk. Also, it was very nice to flock together with some birds of our own feather for a while.</dd>
<dt>The Next Step: The palette of changes needed &#8211; Esben Fjord, Head of Development, Gladsaxe Public Libraries</dt>
<dd>A really interesting talk about some of the ways in which Denmark&#8217;s public libraries have embraced web 2.0 technologies, and the lessons learned. The speaker pointed out that libraries are moving from transactional to relational models and provided examples including a dedicated social networking site for older users, reading groups and arts projects for young adults. He said the online space often works best as an extension of the physical space, with some real-world interaction proving beneficial. He also talked about the &#8216;<a href="http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html" target="_blank" title="TED: Clay Shirky - How cognitive surplus will change the world">cognitive surplus</a>&#8216; &#8211; a concept pioneered by <a href="http://www.guardian.co.uk/books/2010/jun/27/cognitive-surplus-clay-shirky-book-review" target="_blank" title="The Guardian: Clay Shirky's The Cognitive Surplus review">Clay Shirky</a> &#8211; and pondered its relevance to libraries.</dd>
<dt>CMS selection: The process, pitfalls and best practices &#8211; Peter Sejersen, Analyst, <a href="http://www.jboye.com/" target="_blank" title="J Boye website">J Boye</a></dt>
<dd>A valuable look at best practices in CMS selection, this talk outlined the process from a client deciding to undertake a website commission or redevelopment through selection of partners and platform. A useful briefing which raised a slightly wry smile when compared to our experiences of some clients who show very little engagement indeed with what happens under the bonnet.</dd>
<dt>Beyond the Printed Newspaper &#8211; Mark Ritchie, Manager, Global Business Development, <a href="http://www.newspaperdirect.com/" target="_blank" title="Newspaper Direct website">Newspaper Direct Inc</a>.</dt>
<dd>A straightforward demonstration of the <a href="http://www.pressdisplay.com/pressdisplay/viewer.aspx" target="_blank" title="PressDisplay.com">PressDisplay.com</a> product (complete with promotional graphics) which brokers online access to visually-accurate newspapers and which is used widely by libraries. Perhaps most interesting was the Q&amp;A discussion of the business model &#8211; rather than paying to have their product distributed, publishers are charging for their content. 10 years ago we were laughing at a local paper for creating a website by simply making giant JPEGs of its broadsheet pages. Looks like that idea had better legs than we knew&#8230;</dd>
<dt>10 steps towards effortless migration to an open-sorce web content management system &#8211; Tjeerd Brenninkmeijer, CCO and co-founder, <a href="http://www.onehippo.com/" target="_blank" title="Hippo website">Hippo</a></dt>
<dd>The most controversial seminar we attended, in that it provoked a right royal &#8216;discussion&#8217; between us. The company is proposing a method of putting all content in a central repository that allows it to be served to any platform, not just a traditional website, and especially mobile ones. That this is the solution in an era of new devices and platforms coming onto the market weekly is unarguable. But to what extent is it a new idea? Is this not a continuation of what we did when we separated content from style using CSS coding, or started storing our content in databases? And what about those organisations &#8211; sorry folks, but they ARE out there in huge numbers &#8211; who have barely engaged with the web as we&#8217;ve known it, never mind anything more risky and radical? Hours of fun have been had already arguing this through &#8211; and no doubt hours more are there to be had&#8230;</dd>
</dl>
<p>Now we&#8217;ll start work on part two of this post, which deals with those seminars not yet covered, and will probably have more of a content management and SEO/social media focus.</p>
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		<title>Happy third birthday to Radio Riel</title>
		<link>http://www.onlineability.net/2010-06-02-happy-third-birthday-to-radio-riel</link>
		<comments>http://www.onlineability.net/2010-06-02-happy-third-birthday-to-radio-riel#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:50:14 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Great content]]></category>
		<category><![CDATA[Radio Riel]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1167</guid>
		<description><![CDATA[And now a word from our sponsor... Internet-based public radio station Radio Riel is three years old.]]></description>
			<content:encoded><![CDATA[<p>And now a word from our sponsor&#8230;</p>
<p>Onlineability is very proud to support Radio Riel through <a href="http://radioriel.blogspot.com/2008/11/introducing-radio-riel-sponsorship.html" target="_blank" title="Radio Riel: Sponsorship programme">its sponsorship programme</a>.</p>
<div id="attachment_1171" class="wp-caption alignright" style="width: 310px"><img src="http://www.onlineability.net/wp-content/uploads/2010/06/radio-riel-mast-text-300x174.jpg" alt="Radio Riel: stretching the boundaries of online broadcasting" title="Radio Riel: stretching the boundaries of online broadcasting" width="300" height="174" class="size-full wp-image-1171" /><p class="wp-caption-text">Radio Riel: stretching the boundaries of online broadcasting</p></div>
<p>The project started out as an innovative way to bring content into virtual worlds and is now well on its way to being a fully-fledged internet-based public radio station. <a href="http://radioriel.blogspot.com/" target="_blank" title="Radio Riel">Listen here</a>.</p>
<p>The station, which grew from a means of providing historically-accurate music at virtual events to a five-stream service incorporating an eclectic range of music, spoken-word and other programming, is celebrating its third birthday this week.</p>
<p>On the air 24 hours a day, seven days a week, it&#8217;s a tremendous achievement by founder Gabrielle Riel and everyone else involved. And we think it&#8217;s a template for the way content might come to be served up to users in the next iteration of the internet.</p>
<p>Just two reasons why we&#8217;re happy to be associated with Radio Riel and why we hope the association will continue for some time to come.</p>
<p>Happy third birthday to all at the station! Here&#8217;s an excerpt of the anniversary post from the station blog:</p>
<blockquote><p><strong>Radio Riel&#8217;s 3rd Anniversary and Radio Riel Reverie!</strong></p>
<p>Three years ago, on June 1, 2007, Edward Pearse, Mitsu Figaro, Red Caliber and Gabrielle Riel launched Radio Riel, an internet radio station based in the virtual world of Second Life. Radio Riel&#8217;s goal was to provide historically appropriate music at events in the 19th Century, Victorian, Steampunk, Second Life community, The Independent State of Caledon.</p>
<p>Radio Riel was initially a single audio stream that we used for live events and to play Victorian music daily from 4:00pm &#8211; 8:00pm SLT. That Fall, the additions of Diamanda Gustafson and Elrik Merlin took us to a new level of providing music 24 hours a day, seven days a week. Soon afterward, Otenth Paderborn and Soliel Snook joined the team.</p>
<p>In 2007 and 2008, Radio Riel established itself as the premier source for historically appropriate and specialty music on the Second Life grid. Our Presenters knew how to provide the perfect soundtrack for any event, from a Medieval bonfire to a Baroque masked ball to a 1920&#8242;s speakeasy dance to an early 90s rave.</p></blockquote>
<p><a href="http://radioriel.blogspot.com/2010/06/radio-riels-3rd-anniversary-and-radio.html" target>Read the rest of Gabrielle&#8217;s post here.</a></p>
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		<title>A whole world of racing in miniature</title>
		<link>http://www.onlineability.net/2010-05-24-a-whole-world-of-racing-in-miniature</link>
		<comments>http://www.onlineability.net/2010-05-24-a-whole-world-of-racing-in-miniature#comments</comments>
		<pubDate>Mon, 24 May 2010 14:00:03 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Donington Park]]></category>
		<category><![CDATA[slot car racing]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1156</guid>
		<description><![CDATA[The Donington Park racetrack, in the east Midlands, has been in the news for all the wrong reasons for the last year or more after a failed bid to host the British Grand Prix saw it left in a condition unsuitable for use.]]></description>
			<content:encoded><![CDATA[<p>The Donington Park racetrack, in the east Midlands, has been in the news for all the wrong reasons for the last year or more after a failed bid to host the British Grand Prix saw it left in a condition unsuitable for use.</p>
<div id="attachment_1163" class="wp-caption alignright" style="width: 310px"><img src="http://www.onlineability.net/wp-content/uploads/2010/06/dscf-12-300x224.jpg" alt="Cars, and more cars..." title="Cars, and more cars..." width="300" height="224" class="size-medium wp-image-1163" /><p class="wp-caption-text">Cars, and more cars...</p></div>
<p>If it had closed then the country would have lost one of its best facilities, for fans of both four-wheel and two-wheel racing. The track is widely regarded as a classic, not least because of its gradients and swooping, flowing curves.</p>
<p>And Donington Park, lying as it does so close to East Midlands Airport, is less vulnerable than many circuits to the kind of peripheral housing development and subsequent noise complaints that have imposed severe limitations on tracks around the country.</p>
<p>Over the last few weeks the future has been looking increasingly brighter with a big show of fan support, the commitment of owner Kevin Wheatcroft to restoring the track for racing by August and finally the announcement of a new leaseholder with a seemingly realistic plan for bringing racing back.</p>
<p>Just before that happened, however, Donington played host to an event that attracted hundreds of keen racing fans. It was a festival of slot car racing &#8211; a whole world of single-seaters, prototypes, road cars, trucks and almost any other vehicle you can think of played out in miniature.</p>
<p>It was great to see the public back at the Park, even if the track itself wasn&#8217;t yet available for racing. We went along and had a great day. Here&#8217;s a taste of our report on the event:</p>
<blockquote><p><strong>Donington Slot Car Festival: size isn’t everything</strong></p>
<p><em>“Every day after school, you’d go around there to play it, hoping to compete for some kind of championship. But it always took about 15 billion hours to set the track up. And even when you did, the thing never seemed to work.”</em></p>
<p>This frustrated feeling, <a href="http://www.youtube.com/watch?v=na12OyJEgJ8" target="_blank" title="YouTube: All I Want for Christmas is a Dukla Prague away kit">immortalised by the band Half Man, Half Biscuit</a>, was often exactly what slot car racing turned out to be like, at any rate when we were kids.</p>
<p>Bear in mind that when we were kids you were dealing exclusively with snap-together track sections whose metal tabs had a tendency to get bent and not line up properly, and with power that came via transformers whose wires plugged directly on to the underside of the rails. (After all, when we were kids, Space Invaders and digital watches were radical and exciting novelties.)</p>
<p>And, like children of any era, we were a bit short of patience for painstakingly troubleshooting dead track sections. We were rather heavy-handed when it came to the delicate cars and there were some embarrassing breakages almost directly out of the box.</p>
<p>As kids we tended to want instant results rather than the longer-term rewards of creating a layout and then getting to know its characteristics with different types of cars. In short, slot-car racing had flashes of brilliance that hinted at how much fun it could be. But it often ended in disappointment – and that’s if you were lucky enough to own your own Scalextric set.</p>
<p>If you were having to constantly beg friends, cousins or older siblings to give you a go, because your parents simply could not be brought to appreciate the importance of your personally and exclusively owning this desirable toy, then it was a dead loss as you were repeatedly outclassed by those with greater experience.</p></blockquote>
<p><a href="http://www.britsonpole.com/donington-slot-car-festival-size-isnt-everything-post25113" target="_blank" title="Brits on Pole: Donington Slot Car Festival - size isn't everything">Read the rest of this article here&#8230;</a></p>
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		<title>A racing fix for fans that trains the professionals too</title>
		<link>http://www.onlineability.net/2010-05-23-a-racing-fix-for-fans-that-trains-the-professionals-too</link>
		<comments>http://www.onlineability.net/2010-05-23-a-racing-fix-for-fans-that-trains-the-professionals-too#comments</comments>
		<pubDate>Sun, 23 May 2010 17:00:20 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Things we've done]]></category>
		<category><![CDATA[British motorsport]]></category>
		<category><![CDATA[Puretech racing]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=1130</guid>
		<description><![CDATA[One of the best things about being a journalist is the fantastic opportunities you get to walk in other people's shoes.]]></description>
			<content:encoded><![CDATA[<p>One of the best things about being a journalist is the fantastic opportunities you get to walk in other people&#8217;s shoes.</p>
<p>Whether it&#8217;s joining police dog handlers on a busy shift or MPs in the Houses of Parliament, riding in the cab of a train or talking to Bomber Command veterans, our chosen careers have given us some wonderful insights over the years.<br />
<div id="attachment_1153" class="wp-caption alignright" style="width: 310px"><img src="http://www.onlineability.net/wp-content/uploads/2010/06/puretech-02-300x224.jpg" alt="The Puretech  Racing simulator in action" title="The Puretech  Racing simulator in action" width="300" height="224" class="size-medium wp-image-1153" /><p class="wp-caption-text">The Puretech  Racing simulator in action</p></div></p>
<p>These days we&#8217;re more often or not a fixture behind a computer doing all those tasks you need to do to keep a company running, as well as looking after our clients and keeping our own websites up to speed.</p>
<p>Which makes the chances to get out with a notebook and pen all the more valuable.</p>
<p>So, when we were invited to drive down to Horley in Sussex for the launch of <a href="http://www.puretechracing.com/" target="_blank" title="Puretech Racing website">Puretech Racing&#8217;s new simulator centre</a>, we only had to think about it for around 30 seconds before agreeing.</p>
<p>And 29 of them were spent wondering about the route.</p>
<p>We had a great day meeting the people behind the project, which aims to create a new fan-friendly sport allowing participants to race against each other, form teams and leagues, and generally get much more closely involved in motorsport than has hitherto been possible without a massive commitment of time and resources.</p>
<p>Also present were some of the racing drivers that use Puretech&#8217;s simulation technology to work on set-up, learn new tracks or hone specific skills. As well as chatting to them we tried the simulators for ourselves.</p>
<p>Although with considerably less effective results.</p>
<p>Give it time&#8230;</p>
<p>We covered the experience in some detail on our racing site Brits on Pole &#8211; <a href="http://www.britsonpole.com/in-depth/behind-the-scenes/behind-the-scenes-with-puretech-racing">you can find links to all our coverage here.</a></p>
<p>We hope you enjoyed reading about it as much as we enjoyed getting out of the office and reporting on it.</p>
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		<title>Secret Lewis: where sport meets online gaming in an unusual way</title>
		<link>http://www.onlineability.net/2010-03-25-secret-lewis-where-sport-meets-online-gaming-in-an-unusual-way</link>
		<comments>http://www.onlineability.net/2010-03-25-secret-lewis-where-sport-meets-online-gaming-in-an-unusual-way#comments</comments>
		<pubDate>Thu, 25 Mar 2010 10:40:32 +0000</pubDate>
		<dc:creator>Onlineability</dc:creator>
				<category><![CDATA[Events and happenings]]></category>
		<category><![CDATA[Alternate Reality Gaming]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Secret Lewis]]></category>

		<guid isPermaLink="false">http://www.onlineability.net/?p=994</guid>
		<description><![CDATA[Something rather amazing has happened. The exclusive, self-absorbed and frankly new media-shy world of Formula One has signed up to an absolutely cutting-edge form of marketing and promotion - the Alternate Reality Game or ARG.]]></description>
			<content:encoded><![CDATA[<p>Something rather amazing has happened. The exclusive, self-absorbed and frankly new media-shy world of Formula One has signed up to an absolutely cutting-edge form of marketing and promotion &#8211; the Alternate Reality Game or ARG.</p>
<p>Well, we say Formula One. Actually it&#8217;s leading British driver and 2008 World Champion Lewis Hamilton, in partnership with one of his personal sponsors, Reebok.</p>
<p>The 25-year-old is allowing himself to feature as a character in a large-scale online game world which invites players to uncover clues, interact via text messages, Twitter feeds, emails and websites with characters and writers, and even attend live-action events.</p>
<p>This is exciting stuff. The game is slated to take place across most of this year&#8217;s Formula One season and its biggest challenge will be to find an audience among gamers who might not be very interested in the sport and sports fans who might need to make the leap to gaming.</p>
<p>We&#8217;ll be watching with great interest &#8211; and hopefully playing too. We&#8217;ve looked at this at length for our motorsports site <em>Brits on Pole</em>:</p>
<blockquote><p><strong>F1: Will you be the one to uncover Lewis Hamilton&#8217;s secret?</strong></p>
<p>A slightly-built young man dodges through the shadows, face partly hidden by a black hoodie. But even as he tries to conceal his identity, there’s something incredibly familiar about him. What is he doing?</p>
<p>If a new website called Secret Lewis is to believed, the 2008 F1 World Champion and 2010 McLaren title hope is leading a secret existence foiling international art thieves, as well as helping their victims recover their lost and priceless treasures.</p>
<p>Ridiculous? Implausible? Well, yes.</p>
<p>But nevertheless, we have some quite substantial evidence to convince us this is what is going on. For a start there is the photo to the right and a YouTube video showing him in action. as well as a website quoting him at first hand.</p>
<p>Lewis Hamilton, international crime fighter. It’s an enticing if somewhat incredible prospect. So, what is really happening?</p>
<p>Well, of course it is a marketing exercise, on this occasion featuring his personal sponsor Reebok.</p>
<p>But it’s one that offers fans a tangible reward for getting involved – engaging and interacting with Hamilton in ways they may never before have dreamed were possible.</p>
<p>Welcome to the world of Alternate Reality Gaming.</p></blockquote>
<p><a href="http://www.britsonpole.com/f1-will-you-be-the-one-to-uncover-lewis-hamiltons-secret-post22275" target="_blank" title="Brits on Pole: Will you be the one to uncover Lewis hamilton's secret?">Continue reading this article. </a></p>
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